When the growth of domestic users peaked, Didi Chuxing entered the Latin American market with a global vision. With the synergy of its three major businesses, ride-hailing, food delivery and finance, it successfully opened a new channel to the international market. From innovative payment solutions to deeply localized services, Didi is gradually establishing an ecological model in which travel and payment empower each other.

💡 Expanding market territory: ride-hailing business becomes the core driving force
Didi's international business has become an important growth engine. According to the financial report, the average daily overseas order volume reached 9.87 million orders, accounting for 91.3 billion yuan of the total transaction volume, with an annual growth rate of more than 30%. Among them, the Brazilian and Mexican markets performed particularly well, contributing 90% of the order volume of the ride-hailing business.
Highlights of the Brazilian market:
• Motorcycle ride-hailing blue ocean market: Didi has become the main pillar of its travel business with 700,000 motorcycle riders completing millions of orders per day.
• Digital payment integration: 99Pay digital wallet provides multiple payment services such as payment, bill payment, and transfer, solving the pain point of low local credit card penetration rate, and deepening its financial technology layout with the acquisition of BePay equity.

🍔 Fighting again in the food delivery market: 99 Food rewrites the landscape
The return of Didi Takeaway:
• Didi returns to the Brazilian food delivery market with the "99 Food" brand, challenging the market monopoly of local leader iFood.
• Adopting "low price strategy + full-category delivery" and combining ride-hailing and payment services to form a differentiated competitive advantage.
Inspiration from the Mexican market:
• Didi Takeaway delivers an average of 300,000 orders per day, covering 70,000 merchants in 60 cities.
• Integrate credit card services to improve user stickiness and promote the coordinated development of the overall business.

💳 Innovative payment solutions: Diversified payments promote ecological construction
Digital wallet and credit card services:
• Didi launches digital wallet and credit card businesses in the Brazilian and Mexican markets to improve payment efficiency.
• Cardholders can get cash back when paying with credit cards, further promoting the growth of ride-hailing and food delivery businesses.
Payment security and technological innovation:
• Didi uses big data to establish a passenger credit system, combined with real-time risk warning technology, to build a "double moat" of payment and travel security.

🌐 Interlocking: Triple empowerment of travel, ecology and payment
Didi's strategy in the Latin American market not only demonstrates the powerful synergy of "ride-hailing + food delivery + payment", but also rewrites the rules of competition in emerging markets with the strategy of "symbiosis first, then surpassing". When the payment flow of motorcycle fleets and digital payments is intertwined, a service ecosystem covering all aspects of life is taking shape.

Despite the geopolitical game and cost pressure, Didi's diversified payment layout and globalization strategy may create new business opportunities and value for emerging markets.